Introduction:

The highly acclaimed book by W. Chan Kim and Renee Mauborgne 「Blue Ocean Strategy」 has dropped a tornado into traditional thinking about strategy and charted a bold new path to winning the game of the future. This one-day workshop aims to introduce participants to the concepts of Blue Ocean Strategy and prepare them to take it on in their companies. You will gain awareness of new opportunities that have little or no competition, learn how to gain market share by understanding competition, and apply the analysis and planning tools to develop competitive blue ocean strategies. Local and regional examples will be cited as illustrations to develop participants' perception and sensitivity in identifying opportunities and recognizing potentials.

Content:

1.

Competitive analysis 

• The Business Maturity Cycle and Blue Ocean Strategy – basic concepts overview

• What separates high growth companies from the rest of the pack

• Examples of organizations applying Blue Ocean Strategy thinking

• Review and diagnosis of existing business strategies – why do companies get trapped in Red Oceans

2.

Creating company strategy

• Creating New Market Space

• Trying out the 「Six Paths」 framework that leads to new ideas on strategy development

• Plotting the Value Curve against the industry's

3.

Adopting Blue Ocean Strategy practices referencing successful cases

• Intensive case study on successful examples to borrow instead of re-inventing the wheel

• How to monitor and exercise control over process and performance

• Overcoming cognitive, resource, motivational, and political hurdles in implementation

Benefits:

- Understand the key principles of Blue Ocean Strategy and applying it in business

- Learn the examples of organizations applying Blue Ocean Strategy thinking

- Preparing for the way forward and foreseeing the possible implementation hurdles

Targets:

Executives, Professionals and Owner-managers dedicated to formulate innovative strategies that bring quantum leaps in corporate performance, maintain sustainable advantages over competitors, or carve a lucrative niche in the market that is free from or faces little competition. 

Trainer:

Prof. Alfred Ho

04 Feb 2010 (Thu)

9:30 a.m. – 5:00 p.m.

e-Tech Forum, 4/F, 402- 406, Hennessy Road, Wanchai, Hong Kong or
Wah Lik Ind. Building, Tsuen Wan, N.T.

Approach:

Short lecture input, hands-on exercises, role-play, video show (if appropriate), group discussion and presentation, and debriefing.

Learning Medium:

Lectures and activities in class all conducted in Cantonese, with English terms as appropriate.

Fee:

HKD 1900 per person (Regular rate) 

HKD 1700 per person if registered and paid by 21 Feb 2010

HKD 1520 per person if 3 persons or more from the same organization registered 

HKD 1700 per person for IIM / HKCSMB / IMCHK Member

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